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Focus Topics

Content schedule

View our 2008 content schedule

Every month we publish new content and deliver a member-only audio conference on a current topic. This section is ideal for getting a range of perspectives on a single issue for personal development, benchmarking and building business cases, training materials or presentations. Contact us to suggest future focus topics.

Career paths in innovation: team working and skills development for the innovation teams of the future - Aug 2008
When it comes to the process of innovation, companies are putting considerable effort into structure, methodologies and tools to help them meet today’s business demands. But this process development is rarely matched with a similar drive to develop its people: those individuals who are expected to work in innovation teams today and tomorrow.
Managing brands in mature markets: strategies for regaining sustaining profitable growth - Jul 2008
Mature markets are generally classified as those that experience sales growth of about 2% per year and where there is unlikely to be any significant volume growth in the market without intervention. But by developing a strategy for innovation, carrying out effective market research, and looking for new market spaces established brands and products can find new leases of life.
Getting management buy-in: building the business case - Jun 2008
When project teams believe their latest great idea or pet project has the potential to be breakthrough, disruptive, or a high-profit generator, how can they get the genuine management support that will be necessary to drive the project through production?
Business creation through venturing: Exploiting the chance to create new, profitable business - May 2008
As demonstrated by Philips Research, BT and DSM, “best in class” companies have different approaches to scouting, integrating and developing new technologies when it comes to creating new business opportunities through venturing.
Packaging design: reading the signs - Apr 2008
The aesthetic design of packaging has a significant impact on consumer’s purchasing decisions, but getting the right design on the right product is not straightforward. The aim of any aesthetic packaging design is to bringing brands to life, capturing the essence of the product, triggering the right emotions in consumers, and ultimately selling the product.
Valuing technologies: tools and techniques - Mar 2008
The increased take up of open innovation among companies and the requirement for organizations to ensure their R&D pipelines are sufficiently full is forcing companies to assess the value of their technology.
Knowledge management systems: what makes a successful system? - Feb 2008
From capturing ideas to tracking projects' progress through the NPD process, sharing learnings and best practices across an organization can bring tremendous savings in terms of both money and time. People avoid "reinventing the wheel", and any process improvements can be spread quickly from one group to another.
Engaging customers in prototyping: how much, when, and what to do with feedback - Jan 2008
The earlier customers have something to handle, the sooner that things that can break can be fixed, and things that can be improved can be identified: it enables companies to introduce leverage in terms of reducing risk around the final product.
Forecasting the future: insight-driven innovation - Dec 2007
How will changes in where and how we live, work, play and look after ourselves impact on longer-term product and service plans? History is littered with innovations that were ahead of, or behind adoption. Few companies can afford the luxury of 'futures' teams that look 20 years ahead, and those that do can struggle to bridge the gap between long term, speculative possibilities and short to mid-term planning cycles.
Managing risk in an uncertain world - Nov 2007
In a world in which companies are increasingly dominated by the finance department we are being driven to improve the accuracy of our forecasts and drive down risk. R&D teams can be viewed as mavericks, or as evasive, failing to give the company the secure returns and information it craves.

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